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Research papers

Advertising consumption in the Middle East

Advertising research in the Middle East is often literal and frequently promotes the production of safe, literal TV commercials. But is the Middle East consumer really so literal? Or so under-estimated? By means of investigating the relationship...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Authors: Gordon Milne, Ian Maggs
January 1, 1994
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Citation

Milne and Maggs (1994a, January 01). Advertising consumption in the Middle East. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/advertising-consumption-in-the-middle-east